About Us

Who We Are

JayeLee Enterprises is a 100% black owned, home based,  South African registered business launched in Durban in November 2015 and currently operating from North Riding, Johannesburg.

The company manufactures and distributes quality, natural skin and hair care products developed primarily with cold pressed, plant oils. The company also contributes to empowerment of individuals through focusing its market share expansion through its product reseller program. JayeLee does not currently operate a physical store.

Singer, song writer, performing artist & entrepreneur
Brand Ambassador to the AfroNova, JayeLee, & Kaleni Clothing brands

AfroNova, real name Londiwe Ndlovu-Miti, is a singer, song-writer, performing artist & entrepreneur born in  Soweto in 1982 and raised in KwaNdengezi, Durban. She began her singing career in the gospel genre under the stage name ‘Londiwe’ with the release of her first album ‘Intando yakho’ in 1999, for which she went on to win the ‘Best Female Artist Award’ for gospel music in an indigenous language at the first South African Gospel Music Awards (SAGMA) in 2000. She went on to release three more gospel albums- ‘Makabongwe’ in 2001; ‘Yizwani’ in 2002 produced by Linda Gcwensa of Avante fame; and ‘Mina angivumi’ in 2004. Breaking away from music in 2006 she went on to become brand concept lead on the development of the  JayeLee skincare range and brand ambassador between 2014 and 2017. 

In 2018 she would return to music as AfroNova, signed to her own label LonDiva Productions releasing the first single Thatha before moving on to release another 9 singles. 

In 2020 she acquired one half of JayeLee Enterprises and continues to serve as its brand ambassador as well as that for Kasi Swagg; & Kaleni Clothing based in Johannesburg.

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Inspired perfumes, skin & hair products, music, fashion - whatever the case rest assured on quality for your money.

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